Customers know fluff when they see it-nothing makes us angrier than discovering that we’ve paid money for a lot of hot air when we expected to receive content. Just think of the times you have walked out of a movie theater simply because the movie just wasn’t grabbing you. If you don’t make your customers feel cheated, they will come back for future business, and they will provide good reviews.
Select an interesting topic What can you offer to your customers which could help their lives? Teaching people how to make a cabinet, for instance, would make a wonderful video to sell online. Anything that can help people, such an exercise routine or an innovative way to quit smoking, can make a video successful.
Motivational talks and inspiring stories can also help others. In short, whoever you are, whatever you do, you probably know how to do something that thousands of people would want to know how to do, too-if the product existed, and if customers knew where to find it.
And if you would like to create a video product, but can’t think of an idea that’s compelling enough, maybe you can partner up with someone else. It can be an equal share – your friend provides the talent, and you, the production skills.
Know that you can do it, and people will flow to it.
Believing in yourself is something you must do if you want to have a successful video. Have the courage to do this, and you’ll start to build the type of customers that become a volunteer marketing force for your business. Tell your customers they can get a full refund if they are not happy with the product. If you give your customers information of value to them, and if you have delivered the content in an enjoyable and entertaining format, your guarantee of customer satisfaction will act as a powerful marketing tool to boost sales.
Never try to cover up a lack of content by adding surface production values for cosmetic effect. No matter how good a video product looks to the eye, it will make customers very unhappy if they don’t find anything of value in the content. And don’t add unnecessary footage just to make the video longer for a bigger price tag.
Give your customers a product that adds value to their lives, and they will become loyal repeat buyers and customer evangelists for your company or your blog. Believe in your video products and your customers will believe in them, too.
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